Aviva will launch an interactive wellbeing app during the second half of 2017 to help customers track and improve their overall health and wellbeing and better manage specific conditions and fitness priorities.
Aviva Wellbeing has been developed in partnership with Tictrac, a software company based in London, the US and Singapore.
Aviva Wellbeing will extend the insurer's health propositions beyond health insurance, offering customers an opportunity to access free, personalised health information and data to make informed decisions about their health and wellbeing.
Customers will be able to identify and target their health and wellbeing priorities, such as sleeping better, lowering stress levels, losing weight or being more active.
The app also uses gamification meaning that employees can take part in challenges.
The proposition was unveiled to brokers last week. The app will initially be available to the insurer's large corporate customers (both private medical insurance and group risk clients), during the second half of 2017.
Employees will be able to access the app via their phone, tablet or desktop.
It will be rolled out more widely to Aviva customers over time.
The app will be available to the whole workforce of large corporate customers, even if those customers are not in insurance arrangements.
Employers will receive aggregated MI to track broad health and wellbeing trends in their workplaces and they can choose how often they receive this MI.
Alastair Antell, head of client management and propositions at Aviva Health said to COVER: "The market is crowded with wellbeing services but we didnt want to do a 'me too', we wanted to move the market forwards."
He said that the app's USP is that it doesn't just look at exercise and nutrition, it also supports employees to improve sleep, stress, managing relationships and so on.
He added: "The majority of people use [things like health trackers, apps and wearables] for a while and stop using them.
"How do you get over that hump in people using those services? Aviva Wellbeing designed the app with Tictrac in line with social media best practice, using analysis on how people consume digital services.
"It is also a social media platform for health and wellbeing, it learns what you're interested in and gathers insight from your experiences, based on what you've done in the past.
"So the content on the app is unique to every user, similar to Facebook.
"We want people to still be using the app 3, 6, 9 months after they start using it. And the employer can get some real value from it in analysing workforce trends."
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