PruProtect says it is "reviewing" entry into the direct-to-consumer (D2C) space, putting it in direct competition with financial advisers.
Aegon has begun a campaign to highlight the importance of the adviser market in the face of stiff competition from internet sales.
Friends Provident received 624 claims last year; of these 578 (92.6%) were paid and 46 (7.4%) were declined.
Advisers should not fear tele-interviewing, but providers need to do more to integrate them in its implementation, says Scor.
LV= paid 90% of claims across both critical illness (CI) and income protection (IP) last year.
Aegon paid a marginally lower percentage of critical illness (CI) claims in 2009, but declines due to non-disclosure fell from a half to a third.
Legal and General has announced it paid 93.6% of critical illness claims in 2009.
Scottish Provident's "Critical Illness Claims Report" released today reveals it paid out nearly £94 million to critical illness policy holders during 2009.
Critical illness new business has not suffered as much as expected, despite declining mortgage sales, according to Defaqto.
LV= has announced price cuts across 80% of its critical illness (CI) range.