There's never been a better time to talk to your clients about PMI

"Plans increasingly provide clients with a complete end-to-end healthcare proposition"

clock • 4 min read

There is much more to private medical insurance (PMI) these days than most clients might expect, writes VitalityHealth distribution director, Athos Rushovich.

We're living in increasingly uncertain times and there are major challenges facing our healthcare system. However, despite this, only 5.5 million people in 2021 had PMI[1] and many are unaware of some of its value and the ever-expanding range of benefits on offer. From access to expanded primary care to the prevention of illness itself, here are five things that PMI can do that clients might not be aware of: 1. Access to expanded primary care Primary care is a fundamental aspect of healthcare and demand for it continues to grow. In 2022, more than half of Vitality's health claims w...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on PMI

Six in 10 adults would choose PMI as top employer-funded benefit
PMI

Six in 10 adults would choose PMI as top employer-funded benefit

27% have self-funded treatment over the past five years

Jaskeet Briah
clock 10 September 2025 • 3 min read
Perci Health appoints medical director to support expansion
PMI

Perci Health appoints medical director to support expansion

Launch of new specialist clinics

Jaskeet Briah
clock 04 September 2025 • 2 min read
Private healthcare admissions hit second highest level in Q1 2025
PMI

Private healthcare admissions hit second highest level in Q1 2025

Insured admissions remain stable

Jaskeet Briah
clock 02 September 2025 • 3 min read