There's never been a better time to talk to your clients about PMI

"Plans increasingly provide clients with a complete end-to-end healthcare proposition"

clock • 4 min read

There is much more to private medical insurance (PMI) these days than most clients might expect, writes VitalityHealth distribution director, Athos Rushovich.

We're living in increasingly uncertain times and there are major challenges facing our healthcare system. However, despite this, only 5.5 million people in 2021 had PMI[1] and many are unaware of some of its value and the ever-expanding range of benefits on offer. From access to expanded primary care to the prevention of illness itself, here are five things that PMI can do that clients might not be aware of: 1. Access to expanded primary care Primary care is a fundamental aspect of healthcare and demand for it continues to grow. In 2022, more than half of Vitality's health claims w...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on PMI

Unum UK director joins amii executive committee
PMI

Unum UK director joins amii executive committee

Paula Coffey joins

Cameron Roberts
clock 18 August 2025 • 1 min read
Circle Health Group promotes Paul Manning to CEO
PMI

Circle Health Group promotes Paul Manning to CEO

Focus on expanding the group’s hospital network

Jaskeet Briah
clock 17 July 2025 • 1 min read
Cancer: Can the industry make a difference?

Cancer: Can the industry make a difference?

"Treating the cancer is only half the battle"

Seema Dadhania and Emma Thomson
clock 16 July 2025 • 3 min read