How important is sustainability to protection customers?

Most of us are becoming more aware about our own impact on the environment, and it's beginning to influence what products and services we buy or use. Many people are choosing to buy more locally produced food, or are opting for more energy efficient light bulbs, or switching to an electric or hybrid vehicle when replacing their car. But is this increased awareness of our impact on the environment changing the buying decisions of financial products like insurance? Our research shows that an insurer's response to climate change is important to most (84%) protection customers, showing...