Amanda Kerr: Focus on the here and now to protect clients' future health

'We can and should be empowering customers with the tools and knowledge'

clock • 4 min read

Scottish Widows' head of protection proposition, Amanda Kerr, examines the importance of positive health and nutritional choices on underwriting outcomes for protection products

The Covid-19 vaccine roll-out is the first instance in recent times where the entire UK population has been categorised based on health - from the ‘high risk' groups at the front of the queue to the fit and healthy. Many who fall within the ‘high risk' category have conditions such as diabetes, heart disease, high blood pressure and stroke. With obesity being so heavily linked to these issues, it's well-known that lifestyle and diet have a huge part to play in managing them. But how can we shift the focus from ‘managing' to reversing conditions like diabetes? Better still, how can we ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

Rosemount appoints Contractor Financial as AR

Rosemount appoints Contractor Financial as AR

Advice for contractors and the self-employed

Jaskeet Briah
clock 19 April 2024 • 1 min read
The side of the desk

The side of the desk

Protection and mortgages

Cameron Roberts
clock 18 April 2024 • 5 min read
Got to get: reframing in protection

Got to get: reframing in protection

Protection not just a tick box

Richard Kateley
clock 12 April 2024 • 5 min read