Dave Miller: The drivers shaping the protection market
'If you want to catch a fish, you've got to fish where the fish are'
Trigger points, generation rent and finding a new protection pond to fish
The economy and cost of living are going to have the biggest impact on protection sales over the next five years. This is according to a survey we recently carried out amongst protection advisers, with 35% of respondents identifying those two issues as the primary influencers between now and 2024, followed by premium cost (19%) and technology (16%). All other responses came in under 5%, including underwriting, regulation, and quality of advice. We also wanted to confirm what, based on advisers'...
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