Changing the primary focus to be about protecting good health and wellbeing, with the financial protection being secondary, would be a more engaging proposition for customers, writes RedArc MD
The inclusion of commonly called value-added services has increased significantly over the last ten years or so, with the majority of protection insurers including one or more services. Whilst there are now several suppliers to the protection industry, they are largely complementary to one another, appropriate to different people at different times. Such as nurse advice, second medical opinions, bereavement counselling, physiotherapy, counselling, GPs, wellbeing and lifestyle services. Initially,...
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