'Support services' are not bolt-ons but integral to insurance offerings, says Paul Avis, and there are plenty of good reasons for employers and their advisers to promote them wherever possible
What matters more to the holder of an insurance policy? The peace of mind they receive from knowing they have financial benefits they can claim for them or their family? Or having access to things you can use on a day-to-day basis, mostly without being a claimant? It is a conundrum. No-one wants to claim for death, disability or the diagnosis of a serious condition so is the true value to be found in the support services insurers provide? ‘Support services' is how we now describe the plethora...
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