How can advisers sell more protection?

clock • 6 min read

L&G's Richard Kateley tackles the silos that advisers need to be break down in order to offer protection more effectively

It seems like a number of questions are constantly being bandied around the protection market: Are advisers selling enough protection? How can they sell more? Should they be selling more? How do we get clients to buy more protection? These questions are unlikely to go away anytime soon. Yet there isn't an easy answer. As with many of the bigger questions in life, it can be difficult to pinpoint one simple solution. However, I believe that one of the rising issues is how siloed the intermediary services have become within the industry. In the main, we have pension advisers, investment ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

The Right Mortgage appoints compliance manager

The Right Mortgage appoints compliance manager

Samantha Roe takes the role

Jaskeet Briah
clock 10 April 2026 • 2 min read
Homeowners misunderstand IP: LifeSearch

Homeowners misunderstand IP: LifeSearch

Research with HomeOwners Alliance

Cameron Roberts
clock 09 April 2026 • 2 min read
The Right Mortgage launches Business Support Hub

The Right Mortgage launches Business Support Hub

Redesigned Product Hubs to launch next week

Jaskeet Briah
clock 09 April 2026 • 1 min read