Royal London's Ross Jackson explains how 'nudge' helped the insurer develop its annual statements for protection customers.
In July, we launched protection plan statements to our customers. Whilst this in itself is not exactly ground-breaking stuff, as an industry we're notoriously bad at engaging with our customers. So is it any surprise that consumers don't trust us and customers don't always fully understand the products they've taken out? And what about all those valuable additional benefits customers get with their plan that probably went in one ear and out the other when you were making your recommendation...
Turning awareness into action
'Building a more financially self-reliant society'
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