60% of over-45s underestimate cost of care

28% underestimate cost by half

Cameron Roberts
clock • 2 min read

Financial services firm, Just Group, has released its Just Group Care Report 2025 showing that many underestimate the cost of later life care.

The report, which focuses on social care reform, showed that 85% of those who had previously helped find care for a loved one were shocked by the cost. Of those asked, 60% of over 45s thought the cost of a year's residential care was less that £60,000, compared to industry estimates of average care costs being £66,456 for self-funders. Out of the 2,500 respondents, 31% thought the cost of care would be up to £30,000 per year, less than half of estimated figures. Stephen Lowe, group communications director, Just Group, said: "With an estimated four in five people aged 65+ likely to ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Long Term Care

Unpaid carer referrals highest in five years: RedArc

Unpaid carer referrals highest in five years: RedArc

37% rise in referrals year-on-year

Cameron Roberts
clock 09 June 2026 • 1 min read
British Friendly launches Lifetime Care Plan

British Friendly launches Lifetime Care Plan

Fifth provider to enter the market

Jaskeet Briah
clock 01 June 2026 • 2 min read
Half of adults have no financial plan for future care costs

Half of adults have no financial plan for future care costs

Zurich research findings

Jaskeet Briah
clock 20 May 2026 • 3 min read