Advisers expected to discuss accident cover: National Friendly

The report, which surveyed 5,000 UK adults, showed that 74% of consumers would expect an adviser to discuss protecting income from everyday accidents, illness and loss of life. Looking at generations, Gen Z and Millennials are more likely to want to have this discussion with an adviser, with 81% and 84% expecting it, respectively. When it comes to accident only income protection, 58% of consumers expect advisers, platforms or banks to present it as an option. This figure rises to 62% and 67% among Gen Z and Millennials, respectively. For consumers who are already engaged with an ad...