IPAW 2025: After the sale

A lot can happen to a client in two to five years

Cameron Roberts
clock • 4 min read

Day four of Income Protection Action Week (IPAW) 2025 saw protection experts discuss how advisers can build strong, long-lasting relationships with clients beyond the point of sale.

The webinar kicked off with Vicky Churcher, executive director, the Income Protection Task Force (IPTF) chatting to Keith Richards, Consumer Duty Alliance, about Consumer Duty two years on. Richards announced that the Consumer Duty Alliance would be looking into creating a protection alliance to allow advisers to take a more holistic approach to financial advice, driven by the Duty. The pair discussed that the regulation had impacts on insurers and advisers, with good examples of customer-focused change. Richards said: "The major difference now is the shift to outcomes-based regula...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Income Protection

Advisers expected to discuss accident cover: National Friendly

Advisers expected to discuss accident cover: National Friendly

Bruised Britain report

Cameron Roberts
clock 20 October 2025 • 2 min read
Profile of an IP customer: 2024 market trends

Profile of an IP customer: 2024 market trends

Strength to strength

Vicky Churcher and Warren O’Connell
clock 30 September 2025 • 3 min read
Long-term health conditions impacting ability to work: Aviva

Long-term health conditions impacting ability to work: Aviva

Supporting IPAW

Cameron Roberts
clock 26 September 2025 • 1 min read