Comparison tool, CIExpert, has announced that its Single is Best campaign is now backed by 100 firms and over 230 individuals, it has also partnered with charity, Surviving Economic Abuse (SEA).
The campaign aims to create a shift in industry standards around joint life first event plans. It aims to ensure recommendations for this type of policy are "thoroughly justified" rather than the default recommendation. Launched in 2024, the campaign now has the backing of numerous financial firms, including LifeSearch and Reassured. Alan Lakey, director, CIExpert, said: "This movement, rooted in our 2024 inaugural Critical Thinking study, has not only illuminated key consumer and adviser insights but has also driven tangible change. "We are now seeing this reflected in our pledge ...
To continue reading this article...
Join COVER for free
Signup and gain exclusive members-only insights
- Unlimited access to real-time news, key trend analysis and industry insights.
- Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
- Receive breaking news stories straight to your inbox in the daily newsletter.
- Members only access to monthly programme 'The COVER Review'
- Be the first to hear about our CPD accredited events and awards programmes.
