IPTF marks affiliation with The Association of Financial Mutuals

Raising awareness and educating advisers

Jaskeet Briah
clock • 2 min read

The Income Protection Task Force (IPTF) has announced its affiliation with the Association of Financial Mutuals (AFM), which it said marks a dedicated focus on the important role of mutuals and friendly societies in the UK protection market and the wider community.

As part of the collaboration, the organisations aim to raise awareness of the products available through mutual providers and will educate advisers on how to better understand and access these products for their clients. It will cover insights into the history of the mutual sector, the benefits of their financial protection products and practical guidance for financial advisers looking to offer these services to their clients. Andrew Whyte, chief executive officer, the AFM, said: "This initiative will help increase awareness of the fantastic products our members provide and demonstrat...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Half of couples unsure on location of their partner's will

Half of couples unsure on location of their partner's will

40% know where to find life insurance policy

Jaskeet Briah
clock 04 February 2026 • 2 min read
Only 18% of adults living alone have life insurance

Only 18% of adults living alone have life insurance

One-person households to rise by 20%

Jaskeet Briah
clock 02 February 2026 • 1 min read
Government launches £200m investment for cancer care

Government launches £200m investment for cancer care

Tackling postcode lotteries

Jaskeet Briah
clock 30 January 2026 • 2 min read