SM Advice launches multilingual service

Social media for advisers

Cameron Roberts
clock • 2 min read

Social media support service, SM Advice, has launched a multilingual social media service, aimed at getting diverse communities engaged in protection.

The service will allow advisers to create social media content utilising over 1,000 languages according to SM Advice. The goal is to enable advice firms to interact with underserved communities and increase customer understanding. According to 2021 Census data, 8.9% of the UK population speak a main language other than English, accounting for 5.1 million people. Of this number, 880,000 people in England and Wales speak little or no English. SM Advice highlighted how these figures showcase a need for increased financial inclusion, especially as it pertains to Consumer Duty. Setul Me...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

COVER readership survey 2025

COVER readership survey 2025

Share your thoughts

COVER
clock 18 July 2025 • 1 min read
COVER Excellence Awards 2025: Shortlists revealed

COVER Excellence Awards 2025: Shortlists revealed

Join us on 11 November, 2025

COVER
clock 17 July 2025 • 5 min read
Mortgage 1st unveils expansion plans amid private investment

Mortgage 1st unveils expansion plans amid private investment

Actively exploring merger and acquisition opportunities

Jaskeet Briah
clock 17 July 2025 • 4 min read