SM Advice launches multilingual service

Social media for advisers

Cameron Roberts
clock • 2 min read

Social media support service, SM Advice, has launched a multilingual social media service, aimed at getting diverse communities engaged in protection.

The service will allow advisers to create social media content utilising over 1,000 languages according to SM Advice. The goal is to enable advice firms to interact with underserved communities and increase customer understanding. According to 2021 Census data, 8.9% of the UK population speak a main language other than English, accounting for 5.1 million people. Of this number, 880,000 people in England and Wales speak little or no English. SM Advice highlighted how these figures showcase a need for increased financial inclusion, especially as it pertains to Consumer Duty. Setul Me...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

It's time to change the protection narrative: The Exeter

It's time to change the protection narrative: The Exeter

Watch now on-demand

COVER
clock 06 June 2025 • 1 min read
The impact of delaying a claim

The impact of delaying a claim

“Something is wrong and changes are needed”

Alan Lakey
clock 05 June 2025 • 3 min read
Caring responsibilities key customer vulnerability

Caring responsibilities key customer vulnerability

MARS data

Cameron Roberts
clock 04 June 2025 • 1 min read