Clark UK expands partnership with iptiQ

Digital underwriting pathway

Jaskeet Briah
clock • 2 min read

Clark UK has expanded its partnership with Swiss Re’s iptiQ, launching its first fully digital underwriting solution in the UK, available through its protection brand Polly.

Polly offers life insurance, income protection, critical illness cover and household cover for mothers of all ages in the UK. The new digital pathway will enable these customers to manage their insurances entirely online and independently. The technology used for the platform will analyse a customer's situation, existing insurance coverage and personal preferences through a questionnaire, aiming to deliver real-time, tailored recommendations. Clark UK said this ensures that insurance products are accessible to customers, whether they prefer alternatives to one-on-one phone calls or fa...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

CIC claims for prostate cancer up by 65% since 2023: Aviva

CIC claims for prostate cancer up by 65% since 2023: Aviva

£38m paid out for prostate cancer in 2025

Jaskeet Briah
clock 15 June 2026 • 1 min read
Partner Insight: The evidence bottleneck - why claims slow down, and how we fix it together.

Partner Insight: The evidence bottleneck - why claims slow down, and how we fix it together.

Faster evidence. Clearer updates. Better support. Changes that could ease the bottleneck.

Dave Thompson, Senior claims technical manager, Scottish Widows
clock 15 June 2026 • 4 min read
ProtectZ 2026 round up

ProtectZ 2026 round up

"Protection is personal so it cannot be generalised"

Jaskeet Briah
clock 11 June 2026 • 2 min read