Clark UK expands partnership with iptiQ

Digital underwriting pathway

Jaskeet Briah
clock • 2 min read

Clark UK has expanded its partnership with Swiss Re’s iptiQ, launching its first fully digital underwriting solution in the UK, available through its protection brand Polly.

Polly offers life insurance, income protection, critical illness cover and household cover for mothers of all ages in the UK. The new digital pathway will enable these customers to manage their insurances entirely online and independently. The technology used for the platform will analyse a customer's situation, existing insurance coverage and personal preferences through a questionnaire, aiming to deliver real-time, tailored recommendations. Clark UK said this ensures that insurance products are accessible to customers, whether they prefer alternatives to one-on-one phone calls or fa...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Income protection held by 14% of UK adults: Iress

Income protection held by 14% of UK adults: Iress

19% were 'adequately' protected

Jaskeet Briah
clock 04 March 2026 • 2 min read
One in five homeowners review protection when remortgaging

One in five homeowners review protection when remortgaging

Remortgaging activity set to rise amid interest rate cuts

Jaskeet Briah
clock 02 March 2026 • 2 min read
NatWest launches protection product suite

NatWest launches protection product suite

Products underwritten by Aviva

Jaskeet Briah
clock 25 February 2026 • 1 min read