LifeSearch appoints Paul Foody as COO

Paula Bertram-Lax takes on new role within the business

Jaskeet Briah
clock • 2 min read

LifeSearch has appointed Paul Foody as chief operating officer (COO), succeeding Paula Bertram-Lax as she takes on a new role with the business.

Foody joins the intermediary from Reassured where he joined the board of directors in 2022 as part of a strategic focus on income protection for its advised brokerage. In his new position, he will be responsible for consolidating and strengthening LifeSearch's proposition. LifeSearch said that Foody's expertise in underserved markets, including in the rental sector and working with younger demographics, will support its aims of diversifying and growing within its target markets. Debbie Kennedy, chief executive officer, LifeSearch, said: "Paul brings to LifeSearch a wealth of indust...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

Omni Protect first to offer Beagle Street intermediary proposition

Omni Protect first to offer Beagle Street intermediary proposition

3,500 firms gain access

Cameron Roberts
clock 14 July 2026 • 2 min read
LifeSearch appoints head of business protection and expert advice

LifeSearch appoints head of business protection and expert advice

Nick Rixon takes the role

Jaskeet Briah
clock 09 July 2026 • 2 min read
COVER Protection and Health Summit 2026: Registration open

COVER Protection and Health Summit 2026: Registration open

10 November, Marriot Grosvenor Square

COVER
clock 09 July 2026 • 1 min read