LifeSearch appoints Paul Foody as COO

Paula Bertram-Lax takes on new role within the business

Jaskeet Briah
clock • 2 min read

LifeSearch has appointed Paul Foody as chief operating officer (COO), succeeding Paula Bertram-Lax as she takes on a new role with the business.

Foody joins the intermediary from Reassured where he joined the board of directors in 2022 as part of a strategic focus on income protection for its advised brokerage. In his new position, he will be responsible for consolidating and strengthening LifeSearch's proposition. LifeSearch said that Foody's expertise in underserved markets, including in the rental sector and working with younger demographics, will support its aims of diversifying and growing within its target markets. Debbie Kennedy, chief executive officer, LifeSearch, said: "Paul brings to LifeSearch a wealth of indust...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

Richard Waters joins Omni Protect

Richard Waters joins Omni Protect

New head of strategic partnerships

Cameron Roberts
clock 29 June 2026 • 1 min read
Single-insurer models present challenge for insuring real lives: LifeSearch

Single-insurer models present challenge for insuring real lives: LifeSearch

Consumers need products tailored to health or personal circumstances

Cameron Roberts
clock 25 June 2026 • 2 min read
COVER Customer Care Conference 2026: One week to register

COVER Customer Care Conference 2026: One week to register

1 July 2026 - Marriott Grosvenor Square, London

COVER
clock 24 June 2026 • 1 min read