Active lifestyles could reduce mortality by up to 57%: Vitality

CEO appointed for Vitality Health Insurance

Jaskeet Briah
clock • 2 min read

Vitality has found that found that its members who went from an inactive lifestyle to an active one could reduce their mortality by up to 57%, the equivalent to increasing their life expectancy by five years.

The findings form part of the provider's study spanning seven years and including 465,000 Vitality members, in partnership with the London School of Economics (LSE). The biggest improvements in life expectancy were seen among members who started to be active five days a week, for example by going for a run or walking 10,000 steps. Those who increased their activity levels by a lesser extent, e.g. by becoming active once or twice a week, increased their life expectancy by over two years, on average. Vitality said this demonstrates that even small lifestyle changes can lead to significa...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

The COVER Review: NHS waiting list, provider news and AI

The COVER Review: NHS waiting list, provider news and AI

Week commencing 9 February 2025

COVER
clock 13 February 2026 • 1 min read
Quilter Foundation pledges £3m for UK financial education

Quilter Foundation pledges £3m for UK financial education

Structured lessons and volunteer training

Jaskeet Briah
clock 13 February 2026 • 2 min read
NHS waiting list drops to 7.29m

NHS waiting list drops to 7.29m

Average wait time increased to 13.4 weeks

Jaskeet Briah
clock 12 February 2026 • 2 min read