Aviva submits £3.6bn bid for Direct Line takeover

275p per share valuation

Cameron Roberts
clock • 1 min read

Insurer, Aviva, has submitted a takeover bid of £3.6 billion to acquire Direct Line. The bid entails Aviva paying 275p per share.

The deal would see Aviva pay 129.7p per share in cash, with the remaining valuation to be made up of Aviva shares. It also includes a 5p dividend payment, subject to board approval. Previously Aviva had tabled a bid worth 239p per share, which was rejected by the Direct Line board. Aviva and Direct Line said in a joint statement in response to the accepted offer: "In addition to the attractive headline value per share, the combination would provide the opportunity to deliver significant synergies, creating substantial additional value for both sets of shareholders." The bid represe...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Insurer

The COVER Review: Keep Britain Working, protection engagement and AI

The COVER Review: Keep Britain Working, protection engagement and AI

Week commencing 3 November 2025

COVER
clock 10 November 2025 • 1 min read
Best Insurance launches proposition for military veterans

Best Insurance launches proposition for military veterans

Six insurance products launched

Cameron Roberts
clock 06 November 2025 • 1 min read
Freedom Health Insurance partners with Mayfair We Care

Freedom Health Insurance partners with Mayfair We Care

Support for international members

Jaskeet Briah
clock 04 November 2025 • 1 min read