Aviva signs protection partnership with NatWest

Life insurance and critical illness cover included

Jaskeet Briah
clock • 1 min read

Aviva has signed a five-year partnership with NatWest Group to distribute its individual protection products through the retail banking brands NatWest, RBS and Ulster Bank.

Bank and mortgage customers for these three brands can purchase term life insurance, critical illness cover and guaranteed over 50s life insurance provided by Aviva from Autumn 2025. The provider's added-value benefit app, Digicare+, will also be available with these products to support customers in detecting, managing and preventing health and wellbeing problems. Customers of the three brands will be able to purchase protection cover either through their mobile banking app which will pre-populate their information, online or over the telephone. Additionally, a term life insurance quo...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Only 18% of adults living alone have life insurance

Only 18% of adults living alone have life insurance

One-person households to rise by 20%

Jaskeet Briah
clock 02 February 2026 • 1 min read
Government launches £200m investment for cancer care

Government launches £200m investment for cancer care

Tackling postcode lotteries

Jaskeet Briah
clock 30 January 2026 • 2 min read
Protection ranks lowest in importance for homebuyers

Protection ranks lowest in importance for homebuyers

Vitality research findings

Jaskeet Briah
clock 23 January 2026 • 2 min read