Adam Higgs joins St. James's Place

Head of protection role

Jaskeet Briah
clock • 2 min read

St. James’s Place has appointed Adam Higgs in the new role of head of protection, proposition delivery.

Higgs will help to shape the intermediary's protection proposition strategy, focusing on driving innovation, enhancing customer value and managing end-to-end delivery of project initiatives, SJP said. He will also work to help raise the profile of protection within the wider business and to support the planning of SJP advisers. Previously, Higgs was head of product at Protection Guru, prior to which he was head of research for adviser services at the Financial Technology Research Centre (FTRC), with previous roles at Foster Denovo and Scottish Life. Higgs told COVER that he will wo...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

 4.72% of UK deaths resulted in an IHT charge during 23/24

4.72% of UK deaths resulted in an IHT charge during 23/24

Figures ‘set to accelerate’

Sophia Panayi
clock 30 July 2026 • 2 min read
BW Consulting partners with Working To Wellbeing on vocational rehab

BW Consulting partners with Working To Wellbeing on vocational rehab

Support for employees with chronic conditions

Jaskeet Briah
clock 28 July 2026 • 1 min read
amii appoints Charlie Francis to executive committee

amii appoints Charlie Francis to executive committee

Howha PMI managing director

Jaskeet Briah
clock 24 July 2026 • 1 min read