IPAW 2024: Preparing advisers to excel

"You are not going to convert everybody"

Jaskeet Briah
clock • 4 min read

On day four of the Income Protection Action Week (IPAW) 2024, protection experts discussed business protection, managing difficult client conversations and how to ensure a smooth claims journey.

The first session covered the opportunities and challenges presented by income protection (IP) to protect businesses, with panellists including: Nathaniel Lee, managing director, Business Protected; Louise Newnham, adviser, SPF; and Chris Blyth, managing director, Protect365. When starting out with business protection, Lee said the best path to success for advisers is making sure to start with people they really know, such as their own accountant and making sure they understand positioning for business protection. Lee noted that there are some policies that are more appropriate throug...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Income Protection

Half of homeowners believe income protection pays out on redundancy

Half of homeowners believe income protection pays out on redundancy

Misconceptions over the role of the state, employers and IP

Jaskeet Briah
clock 04 June 2026 • 2 min read
Shepherds Friendly partners with Primis

Shepherds Friendly partners with Primis

Income protection distribution

Jaskeet Briah
clock 21 May 2026 • 1 min read
Cirencester Friendly introduces minimum benefit guarantee for IP

Cirencester Friendly introduces minimum benefit guarantee for IP

Maximum of £1,500 a month

Jaskeet Briah
clock 12 May 2026 • 1 min read