Seven in 10 employees have never considered IP

55% of Gen Z may consider IP when older

Jaskeet Briah
clock • 2 min read

Research by Aviva has found that around 71% of UK employees have never looked into getting a personal income protection (IP) product, 19% of which said they had never heard of the product, rising to 25% among Gen Z.

The provider surveyed 1,002 UK employees who do not currently hold a personal IP policy, finding that 67% would struggle financially if they were unable to work. If unable to work due to long-term sickness, under half (47%) of respondents would rely on their savings to cover their living costs, while 44% would cut back on non-essential expenditure. Additionally, one third would control their spending by shopping for lower-cost brands. Around two in five (40%) would look to find money from elsewhere. This included borrowing from friends or family (17%), relying on someone else to pay t...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Income Protection

Interactive video: Addressing client income protection concerns

Interactive video: Addressing client income protection concerns

How do you engage with clients to help them understand the value of income protection?

Scottish Widows
clock 14 March 2025 • 1 min read
IPTF names 7Advisers cohort for 2025

IPTF names 7Advisers cohort for 2025

Third round of campaign

Jaskeet Briah
clock 13 March 2025 • 1 min read
Interactive video: How does income protection fit in with your clients' retirement journey?

Interactive video: How does income protection fit in with your clients' retirement journey?

Advisors play a key role in raising the need for income protection with their clients to ensure their financial security.

Scottish Widows
clock 13 March 2025 • 1 min read