Seven in 10 employees have never considered IP

55% of Gen Z may consider IP when older

Jaskeet Briah
clock • 2 min read

Research by Aviva has found that around 71% of UK employees have never looked into getting a personal income protection (IP) product, 19% of which said they had never heard of the product, rising to 25% among Gen Z.

The provider surveyed 1,002 UK employees who do not currently hold a personal IP policy, finding that 67% would struggle financially if they were unable to work. If unable to work due to long-term sickness, under half (47%) of respondents would rely on their savings to cover their living costs, while 44% would cut back on non-essential expenditure. Additionally, one third would control their spending by shopping for lower-cost brands. Around two in five (40%) would look to find money from elsewhere. This included borrowing from friends or family (17%), relying on someone else to pay t...

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