Startups investing in benefits

Tools for recruitment and retention

Cameron Roberts
clock • 1 min read

Provider, Howden Employee Benefits, has released a report that shows 73% of UK startups plan to revamp employee benefit programmes in the next few years.

The survey, which quizzed over 100 UK startup decision-makers, also found that 46% of startup leaders viewed employee benefits as essential for recruitment and business success. Of the startups surveyed, 47%planned to expand or introduce private medical insurance (PMI). Howden explains that the "current constraints and NHS waiting times" could be the key reason for this level of investment. There has been a recent surge in the number of PMI hospital admissions according to the Private Healthcare Network (PHIN), it said that Q1 2024 saw more private healthcare admissions than any quart...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Group Protection

Aviva extends group protection access to EAP

Aviva extends group protection access to EAP

Partnership with HealthHero

Jaskeet Briah
clock 02 December 2025 • 2 min read
Aviva replaces group protection platform

Aviva replaces group protection platform

Aviva Fusion launched

Jaskeet Briah
clock 24 November 2025 • 1 min read
Partner Insight: Rethinking Life Insurance for Today's Workforce -Supporting Wellbeing Beyond the Policy

Partner Insight: Rethinking Life Insurance for Today's Workforce -Supporting Wellbeing Beyond the Policy

MetLife’s Group Life & Legacy proposition supports employees through every stage of life, and every stage of loss.

Charlotte O’Brien, Head of Employee Benefits, MetLife UK
clock 24 November 2025 • 4 min read