Phoenix Group discontinues sale of SunLife

Uncertainty in the protection market

Jaskeet Briah
clock • 1 min read

Phoenix Group, the long-term savings and retirement provider, has announced it will discontinue the sale process of its SunLife UK protection business.

The group said this decision comes in response to the "current uncertainty" in the protection market. Instead, the board will now focus on enhancing the value SunLife generates within the group, describing the business as a "valuable asset which contributes to the group's new business growth". The Phoenix Group announced its intention to sell the business in June 2024 following a strategic review. At the time, the group said SunLife was no longer core to the delivery of its vision of becoming the UK's leading retirement savings and income business. It had received several initial e...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Two thirds of adults face barriers to securing life cover

Two thirds of adults face barriers to securing life cover

UnderwriteMe research findings

Jaskeet Briah
clock 09 April 2026 • 2 min read
Unpaid carers spend four working days per week supporting elderly relatives

Unpaid carers spend four working days per week supporting elderly relatives

10 hours per week spent on bureaucratic tasks

Jaskeet Briah
clock 08 April 2026 • 2 min read
Probate cases taking nearly two years rise by 131%

Probate cases taking nearly two years rise by 131%

Increased risk of interest accruing on IHT

Jaskeet Briah
clock 07 April 2026 • 2 min read