Premier Choice Group acquires intermediary Advo Group

Adds employee benefits business to existing proposition

Jaskeet Briah
clock • 2 min read

Premier Choice Group (PCG) has announced its acquisition of employee benefits intermediary, Advo Group.

PCG is the private medical insurance (PMI) and employee benefits business of Brown and Brown, while Advo is an advisory firm specialising in employee benefits for domestic and international customers. Following the deal, PCG will add Advo's employee benefits business to its existing proposition. Lucy Irvine, head of employee benefits, Advo, will continue in her role as the team expands its activity in the South East as part of the Brown and Brown team. Lucy Pearce, commercial director, Advo Group, will join the PCG management team as commercial director, alongside Darren Perkins who w...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on PMI

36% of UK consumers say private healthcare is essential: The Exeter
PMI

36% of UK consumers say private healthcare is essential: The Exeter

Life insurance second most important insurance

Cameron Roberts
clock 02 July 2025 • 2 min read
Consumer trust in PMI falls among middle-aged customers
PMI

Consumer trust in PMI falls among middle-aged customers

Fairer Finance data

Jaskeet Briah
clock 02 July 2025 • 3 min read
Employers consider adding prevention to PMI offering: AXA Health
PMI

Employers consider adding prevention to PMI offering: AXA Health

Shift in employer attitudes

Jaskeet Briah
clock 23 June 2025 • 3 min read