Nearly one quarter of customers want to make their own policy changes

Customers desire a more personalised experience

Jaskeet Briah
clock • 2 min read

Nearly one quarter (23%) of customers want to make policy changes on their own, according to new research by Instanda.

The Insurtech firm surveyed 2,000 UK and US consumers and found that 26% of respondents wanted to be able to make a claim easily and 21% wanted products that are personalised to them. Instanda said there is a huge opportunity for insurers to better serve customers. According to the research, consumers were indifferent to the insurance industry as they have neither a positive nor negative perception of the sector and are "yearning" for a more personalised experience. As part of the research, Instanda interviewed 40 experts including recognised global software vendors, insurance consult...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Finances negatively impacting young adults' mental health

Finances negatively impacting young adults' mental health

The Exeter research findings

Jaskeet Briah
clock 10 July 2026 • 2 min read
CII looks to reduce repeat disclosures for vulnerable customers

CII looks to reduce repeat disclosures for vulnerable customers

Launches cross-sector Vulnerability Data Sharing Taskforce

Jaskeet Briah
clock 08 July 2026 • 2 min read
UK lags behind global countries in managing chronic health: Zurich

UK lags behind global countries in managing chronic health: Zurich

Provider publishes Chronic Care Index

Jaskeet Briah
clock 07 July 2026 • 3 min read