Nearly one quarter of customers want to make their own policy changes

Customers desire a more personalised experience

Jaskeet Briah
clock • 2 min read

Nearly one quarter (23%) of customers want to make policy changes on their own, according to new research by Instanda.

The Insurtech firm surveyed 2,000 UK and US consumers and found that 26% of respondents wanted to be able to make a claim easily and 21% wanted products that are personalised to them. Instanda said there is a huge opportunity for insurers to better serve customers. According to the research, consumers were indifferent to the insurance industry as they have neither a positive nor negative perception of the sector and are "yearning" for a more personalised experience. As part of the research, Instanda interviewed 40 experts including recognised global software vendors, insurance consult...

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