70% of consumers have seen no advertising for CIC

The study also revealed that there was a more general misunderstanding on the nature of CIC, with only 45% of those asked understanding that they would receive an agreed lump-sum payout when diagnosed with a critical illness. 17% of respondents also wrongly believed that CIC must be used to pay off a mortgage, a figure that rises to 27% when it comes to Millennials and 26% for Gen Z. Alan Lakey, director, CIExpert, commented: "Are we surprised there is a protection gap where so few consumers currently have critical illness cover and when so few have seen any advertising for it? A stag...