Protection advisers have responded positively to the launch of Guardian’s new 'low-cost' life insurance cover, but have also stressed the importance of the advice process to help clients distinguish between the different options available.
Guardian's new product, Life Essentials, has been designed for those impacted by the higher cost-of-living, while also appealing to people whose primary focus is affordability and those who place less value on a "feature-rich product", with some features reduced to make the product more affordable. Life Essentials and Life Protection - Guardian's existing life cover - will both be available within the group's menu. In response to the launch, advisers have welcomed the move to widen customer access in a competitive market. Phil Jeynes, director of corporate strategy at Reassured, t...
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