Guardian launches new life cover for clients focused on price

Life Essentials has been designed for clients whose priority is price, while the provider's existing life cover - Life Protection - is aimed at clients whose priority is quality. Both products will be available within Guardian's menu. By offering a choice between both forms of cover, Guardian said it seeks to better meet the needs of a wider range of clients, including those impacted by the higher cost-of-living, while also appealing to people whose primary focus is affordability, including first-time buyers, and those who place less value on a "feature-rich product". Jacqui Gillies, ...