WPA rolls out new personalised health proposition

The proposition, launched yesterday (19 September), offers personalisation through no claims discounts and pooled risk pricing, with the choice of either Excess or Shared Responsibility options which allow premiums to be tailored to a customer's budget. In terms of underwriting, customers can opt for a moratorium basis, full-medical underwriting (FMU) or transfer from another insurer on switch terms. Complete Health has no maximum joining age and allows for a range of cover combinations, including primary, secondary, and health and wellbeing benefits. Using the insurer's technologi...