Justin Harper, Ed Axon join LifeSearch senior leadership team

As chief marketing officer and chief growth officer

John Brazier
clock • 2 min read

LifeSearch has announced the appointment of Justin Harper as chief marketing officer and Ed Axon as chief growth officer at the protection broker.

"deliver innovative protection to untapped and underserved customer markets." Harper joins from MetLife, where held the role of head of propositions since January and led the new ‘protection made simple' initiatives at the insurer. With more than 30 years of experience in the protection industry across a variety of roles, Harper spent 16 years at LV= and took on responsibility for protection propositions at the provider following the departure of Debbie Kennedy to LifeSearch in 2020. "I believe we possess a unique opportunity to forge new financial frontiers, through the fusion of ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

Why demand for unemployment insurance is soaring

Why demand for unemployment insurance is soaring

Most of the demand to come from mid-career workers

Kesh Thukaram
clock 10 March 2026 • 3 min read
PDG launches Protection Insights Report 2026

PDG launches Protection Insights Report 2026

Underwriting, annual statements, market views

Cameron Roberts
clock 25 February 2026 • 2 min read
COVER Women in Protection and Health Awards 2026: Finalists announced

COVER Women in Protection and Health Awards 2026: Finalists announced

Recognising female excellence in protection and health

COVER
clock 25 February 2026 • 5 min read