Justin Harper, Ed Axon join LifeSearch senior leadership team

As chief marketing officer and chief growth officer

John Brazier
clock • 2 min read

LifeSearch has announced the appointment of Justin Harper as chief marketing officer and Ed Axon as chief growth officer at the protection broker.

"deliver innovative protection to untapped and underserved customer markets." Harper joins from MetLife, where held the role of head of propositions since January and led the new ‘protection made simple' initiatives at the insurer. With more than 30 years of experience in the protection industry across a variety of roles, Harper spent 16 years at LV= and took on responsibility for protection propositions at the provider following the departure of Debbie Kennedy to LifeSearch in 2020. "I believe we possess a unique opportunity to forge new financial frontiers, through the fusion of ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

SM Advice adds AI visibility and authority audit service

SM Advice adds AI visibility and authority audit service

AI search visibility and practical steps

Jaskeet Briah
clock 29 September 2026 • 1 min read
CII launches Voices

CII launches Voices

New research community

Sophia Panayi
clock 25 September 2026 • 1 min read
Howden Employee Benefits COO expands remit following Barnett Waddingham deal

Howden Employee Benefits COO expands remit following Barnett Waddingham deal

Supporting UK and international growth ambitions

Jaskeet Briah
clock 17 September 2026 • 2 min read