MetLife launches first standalone children's protection proposition

“We've certainly done something new in the market”

John Brazier
clock • 2 min read

MetLife has announced the launch of a new standalone protection policy, ChildShield, aimed at addressing current gaps in the market and offering advisers a complete protection proposition for clients.

Launched today (31 August), ChildShield is a standalone product covering children aged up to 23 for accidents and serious illness, including stepchildren and children who no longer live within the same household, designed to "complement" traditional protection products. The non-underwritten product includes cover for accidents such as broken bones or a 24-hour hospital stay, through to serious conditions including bacterial meningitis, cancer and benign brain tumours (see breakdown below). Speaking exclusively to COVER ahead of the launch, MetLife UK managing director Dominic Grinstea...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

80% of adults believe younger generations are worse off today

80% of adults believe younger generations are worse off today

24% regret not having started to save sooner

Jaskeet Briah
clock 23 February 2026 • 2 min read
43% of working adults have no personal protection: LV=

43% of working adults have no personal protection: LV=

Gender disparities in uptake

Jaskeet Briah
clock 23 February 2026 • 2 min read
The COVER Review: Beneficiary nomination, provider results and customer trends

The COVER Review: Beneficiary nomination, provider results and customer trends

Week commencing 16 February 2026

COVER
clock 20 February 2026 • 1 min read