The British Insurance Brokers’ Association (BIBA) has launched a new member facility, FullCircl SmartBroker, to offer brokers data and insights on companies in the UK and Ireland.
The facility, launched with customer lifecycle intelligence (CLI) platform FullCircl, was designed to help brokers with precision, deliver tailored outreach at scale, improve underwriting submissions, increase client retention, and cultivate existing books of business efficiently and cost-effectively, BIBA detailed. Smartbroker uses FullCircl's proprietary graph technology which matches data points from official and premium third-party sources. These data points can be integrated via an application programming interface into software companies Acturis and Salesforce, and other workflo...
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