Protection advisers expect uptick in quality, consumer experience from Consumer Duty

New research from Guardian shows

John Brazier
clock • 2 min read

Around eight in ten protection advisers expect Consumer Duty to result in improved consumer experiences and a greater focus on quality over price when recommending policies, according to new research from challenger insurer, Guardian.

A survey among 800 financial advisers found that 84% of respondents believe the new guidelines, set to come into force next week (31 July), will see portals and associated product analysis services become a more important part of the selection process due to the rule's emphasis on fair value. Meanwhile, 83% expect Consumer Duty to improve consumer experience of protection and 81% said it will result in more advisers focusing on quality over price when recommending protection. While 40% of advisers expect to recommend more policies, 58% said they do not anticipate any change in the vol...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

COVER Protection and Health Summit North 2025: Final call to register

COVER Protection and Health Summit North 2025: Final call to register

27 March 2025 – The Park Royal Hotel, Warrington

COVER
clock 18 March 2025 • 1 min read
84% of firms offering protection in house

84% of firms offering protection in house

The Lang Cat data

Cameron Roberts
clock 11 March 2025 • 2 min read
IPTF launches first 7 Claims Stories video

IPTF launches first 7 Claims Stories video

Guiding a client through a storm

Cameron Roberts
clock 10 March 2025 • 1 min read