Protection advisers expect uptick in quality, consumer experience from Consumer Duty

New research from Guardian shows

John Brazier
clock • 2 min read

Around eight in ten protection advisers expect Consumer Duty to result in improved consumer experiences and a greater focus on quality over price when recommending policies, according to new research from challenger insurer, Guardian.

A survey among 800 financial advisers found that 84% of respondents believe the new guidelines, set to come into force next week (31 July), will see portals and associated product analysis services become a more important part of the selection process due to the rule's emphasis on fair value. Meanwhile, 83% expect Consumer Duty to improve consumer experience of protection and 81% said it will result in more advisers focusing on quality over price when recommending protection. While 40% of advisers expect to recommend more policies, 58% said they do not anticipate any change in the vol...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

SM Advice adds AI visibility and authority audit service

SM Advice adds AI visibility and authority audit service

AI search visibility and practical steps

Jaskeet Briah
clock 29 September 2026 • 1 min read
CII launches Voices

CII launches Voices

New research community

Sophia Panayi
clock 25 September 2026 • 1 min read
Howden Employee Benefits COO expands remit following Barnett Waddingham deal

Howden Employee Benefits COO expands remit following Barnett Waddingham deal

Supporting UK and international growth ambitions

Jaskeet Briah
clock 17 September 2026 • 2 min read