Advisers say they want to see insurance providers use marketing and advertising budgets in more effective ways, with some stating they would accept reduced commission if it meant more impactful and targeted campaigns.
Taking part in the inaugural ProtectZ event, hosted by Protection Review, earlier this week (5 July), advisers aged under 30 years old agreed that insurers aren't making the most of advertising budgets to communicate the benefits of protection cover effectively to consumers. Hanna McKallip of Premier Plus highlighted how insurers focus on increasing brand visibility among consumers but don't then follow it up with any further messaging about what protection products or services they offer. "I think a lot of the time insurers come up with the excuse that there is no money left in their...
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