Vitality shelves Active Life proposition as standalone product

First launched at the start of this year, the Active Life proposition included life, serious illness and income protection cover (living expenses cover), and offers monthly premiums based on the level of physical activity recorded by policyholder's Apple Watch. Premiums were initially calculated based on applicant age, health and medical history, and lifestyle habits such as smoking that impact on the likelihood of a policyholder making a claim. However, Vitality has confirmed to COVER that the proposition was withdrawn from the market during May. Active life was launched on "a lim...