Engagement the largest consumer vulnerability area: MorganAsh

Ahead of Consumer Duty

Jaskeet Briah
clock • 1 min read

MorganAsh’s Resilience System (MARS) has identified the ability of consumers to engage as the largest area of vulnerability ahead of Consumer Duty implementation in less than three months.

Engagement incorporates factors such as language, digital interaction and coercion, and MorganAsh detailed that these traits represented in around 12% of customers, as the highest reported issue among MARS users was the willingness to engage. MARS identifies over 400 variations in characteristics and circumstances that can lead to consumer vulnerability, and physical health issues are "far more prevalent" than mental health issues, MorganAsh noted. MorganAsh stated that without a consistent and objective approach, firms will not be able to properly assess or evidence the vulnerability...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Regulation

IPT receipts hit £7.7bn in January 2026

IPT receipts hit £7.7bn in January 2026

£872m collected last month

Jaskeet Briah
clock 20 February 2026 • 2 min read
Rising IHT receipts hit £7.1bn

Rising IHT receipts hit £7.1bn

Experts note ‘fairly modest’ growth

Jen Frost
clock 20 February 2026 • 3 min read
Firms failing to identify domestic and economic abuse: MorganAsh

Firms failing to identify domestic and economic abuse: MorganAsh

Many customers left without support

Cameron Roberts
clock 19 February 2026 • 2 min read