Ben Heffer, insight consultant, Defaqto, discusses how the FCA market study may impact the positioning of premium protection products in the future.
In March 2025, the FCA launched its market study into the distribution of individual pure protection products (MS24/1.2) – the FCA is concerned that some areas of distribution may not be working well against its operational objectives. At the same time, we hear the encouraging news that protection sales are increasing. Swiss Re's Term & Health Watch 2025 reports that 2.2% more protection policies were sold in 2024 than the previous year, but more importantly, the publication's guest writer tells us that advisers are ‘finding more value' with increased annual premium earnings (APE) and mo...
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