Protection industry lukewarm on government's cold calling insurance ban

“Bad firms seem to find loopholes around these kinds of rules”

John Brazier
clock • 4 min read

The government has announced a new strategy to combat fraud by banning cold calling for all types of financial products, including insurance, but the plan has received mixed reactions from the protection sector.

Earlier this week, Rishi Sunak unveiled the government's plan to tackle the UK's growing fraud problem, which reportedly now accounts for 40% of all crime in the country at a cost of nearly £7 billion each year. The ban on cold calling consumers to sell any type of financial product - including insurance policies - was hailed by Sunak as part the government's plan to "put fraudsters out of business," alongside outlawing mass texting via so-called ‘SIM farms.' The announcement was welcomed by the Association of British Insurers, with director-general Hannah Gurga saluting the governmen...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Half of couples unsure on location of their partner's will

Half of couples unsure on location of their partner's will

40% know where to find life insurance policy

Jaskeet Briah
clock 04 February 2026 • 2 min read
Only 18% of adults living alone have life insurance

Only 18% of adults living alone have life insurance

One-person households to rise by 20%

Jaskeet Briah
clock 02 February 2026 • 1 min read
Government launches £200m investment for cancer care

Government launches £200m investment for cancer care

Tackling postcode lotteries

Jaskeet Briah
clock 30 January 2026 • 2 min read