WiP Network Conference 2023: Engaging Gen Z customers with protection

Discussing the engagement of younger customers with protection policies, Matt Chapman, director of Plus Financial Group, said: "Young people, Gen Z in particular, don't care about protection. We're trying to encourage them to speak about life insurance and income protection, and all these contracts, but they've got optimism bias." With the cost of living crisis, coupled with young people trying to save money for personal purchases, customers are unlikely to spend money on a policy they "don't see the value in", Chapman noted. "Gen Z don't see the value in protection polices as they do...