Women more likely to cancel Over 50s life cover: Scottish Friendly

Amid rising inflation

Jaskeet Briah
clock • 1 min read

Women with an Over 50s life insurance plan are more likely to cancel their policy (28%) compared to men (17%) following the cost of living crisis, research by Scottish Friendly found.

A study of 1,000 people aged over 50 by the mutual insurer found that 22% of customers are considering cancelling their premiums, as rising inflation is squeezing incomes and putting pressure on monthly payments. Over half (57%) of customers who took out Over 50s life insurance did so to cover the cost of their funeral, compared to 46% who took out cover to financially support their family upon their death and 9% who did so to pay off their mortgage. When attracting new customers, the research found that 35% of respondents cited guaranteed cover as the most important feature in an Ove...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

One in five adults have made panic-driven financial decisions

One in five adults have made panic-driven financial decisions

Link between financial education and levels of anxiety

Jaskeet Briah
clock 24 February 2026 • 1 min read
CIExpert to expand Critical Thinking report to IP market

CIExpert to expand Critical Thinking report to IP market

Report slated for 12 March, 2026

Jaskeet Briah
clock 24 February 2026 • 2 min read
80% of adults believe younger generations are worse off today

80% of adults believe younger generations are worse off today

24% regret not having started to save sooner

Jaskeet Briah
clock 23 February 2026 • 2 min read