Keith Richards unveils new Consumer Duty advisory body

Building cross-sector alliance

Jaskeet Briah
clock • 2 min read

An independent professional body, the Consumer Duty Alliance (CDA), launched on 9 March for the personal finance sector.

Keith Richards, chair of Financial Vulnerability Taskforce (FVT) and former chief executive of the Personal Finance Society, takes the helm of the new body, although he will also remain chair of the FVT. Designed as a not-for-profit, community interest company, the CDA stated it aims to build a cross-sector alliance of good practice and to provide an independent voice for the personal finance industry. The Alliance also aims to establish a directory of services to support the needs of its members, as well as the wider market, while allowing them to promote their own work and services ...

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