LifeSearch targets underserved markets with digital partner offering

The new digital offering has been designed to reach new markets by creating partnerships in sectors where protection is currently "underserved", LifeSearch chief executive, Debbie Kennedy, said. The offering will integrate LifeSearch's products within partners' customer applications, based on proprietary new end-to-end technology to offer services for buy-now, referral partnerships, end-to-end and partial customer journeys. Included services will be supplemented by LifeSearch advice to allow for more protection conversations to take place "whenever they are needed", the broker stated....