Holloway Friendly rolls out new online application

Holloway Friendly has replaced its in-house online application pathway and to utilise UnderwriteMe's underwriting engines, which aims to deliver decisions easily with more understandable questions, according to the income protection provider  Stuart Tragheim, chief executive, Holloway Friendly, remarked that the mutual has listened to advisers who "wanted us to prioritise change in our online application." Advisers found that the previous application took too long, included too much free text and wasn't smart enough, with "too many applications being referred to underwriters," Traghei...