Communication and misconceptions significant hurdles to protection engagement

AMI Viewpoint report finds

John Brazier
clock • 2 min read

The Association of Mortgage Intermediaries’ (AMI) annual Viewpoint report has shown there are significant issues to be addressed around communication and consumer misconceptions when it comes to protection products.

The Association's third annual Viewpoint report, published today (3 November) and produced in conjunction with Royal London and Legal & General, found there are several key areas of improvement before the mortgage industry sees greater engagement with protection. Research conducted among 3,000 UK adults and over 250 advisers found that among other areas of concern - including barriers to accessing protection and expectations among both advisers and consumers - communication on protection products remains a hurdle. AMI found that one fifth (19%) of protection policyholders have never r...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

More women experience workplace burnout

More women experience workplace burnout

Disproportionately affected by the cost of living

Jaskeet Briah
clock 23 July 2024 • 2 min read
Half of adults are financially vulnerable

Half of adults are financially vulnerable

Fair4All Finance research shows

Jaskeet Briah
clock 16 July 2024 • 4 min read
Mortality tracks pre-Covid lows in 2024: CMI

Mortality tracks pre-Covid lows in 2024: CMI

Mortality is higher among the working-age population

Jaskeet Briah
clock 11 July 2024 • 2 min read