Communication and misconceptions significant hurdles to protection engagement

AMI Viewpoint report finds

John Brazier
clock • 2 min read

The Association of Mortgage Intermediaries’ (AMI) annual Viewpoint report has shown there are significant issues to be addressed around communication and consumer misconceptions when it comes to protection products.

The Association's third annual Viewpoint report, published today (3 November) and produced in conjunction with Royal London and Legal & General, found there are several key areas of improvement before the mortgage industry sees greater engagement with protection. Research conducted among 3,000 UK adults and over 250 advisers found that among other areas of concern - including barriers to accessing protection and expectations among both advisers and consumers - communication on protection products remains a hurdle. AMI found that one fifth (19%) of protection policyholders have never r...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Over one third of Gen Z don't see protection need for under-35s

Over one third of Gen Z don't see protection need for under-35s

Vitality research findings

Jaskeet Briah
clock 27 May 2026 • 2 min read
MetLife UK launches virtual physio

MetLife UK launches virtual physio

Available to individual protection customers

Cameron Roberts
clock 26 May 2026 • 1 min read
The COVER Review: Protection sales, fit notes and long-term care

The COVER Review: Protection sales, fit notes and long-term care

Week commencing 18 May 2026

COVER
clock 22 May 2026 • 1 min read