Communication and misconceptions significant hurdles to protection engagement

AMI Viewpoint report finds

John Brazier
clock • 2 min read

The Association of Mortgage Intermediaries’ (AMI) annual Viewpoint report has shown there are significant issues to be addressed around communication and consumer misconceptions when it comes to protection products.

The Association's third annual Viewpoint report, published today (3 November) and produced in conjunction with Royal London and Legal & General, found there are several key areas of improvement before the mortgage industry sees greater engagement with protection. Research conducted among 3,000 UK adults and over 250 advisers found that among other areas of concern - including barriers to accessing protection and expectations among both advisers and consumers - communication on protection products remains a hurdle. AMI found that one fifth (19%) of protection policyholders have never r...

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