The 25 Champions of Protection: Alan Lakey

“I've always refused to be coerced, or bullied or coward by institutions”

Hemma Visavadia
clock • 5 min read

COVER profiles 25 of the leading champions of the protection space that have previously or are currently changing the market for the better, as chosen by our advisory board of industry experts.

Alan Lakey has been gainfully occupied in the industry since 1978. He's been a financial adviser since 1986 and started the acclaimed CIExpert system in 2012. He is an ex-director of Adviser Alliance and an ex-council member of APFA. He also spent eight unhappy years working for an assortment of insurers and distributors and is the winner of 20 awards for advisory excellence. What achievement are you most proud of from your career in protection? It has to be introducing CI Expert to the adviser community. Up until then there wasn't any resource available for advisers to compare the...

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