The 25 Champions of Protection: Alan Lakey

“I've always refused to be coerced, or bullied or coward by institutions”

Hemma Visavadia
clock • 5 min read

COVER profiles 25 of the leading champions of the protection space that have previously or are currently changing the market for the better, as chosen by our advisory board of industry experts.

Alan Lakey has been gainfully occupied in the industry since 1978. He's been a financial adviser since 1986 and started the acclaimed CIExpert system in 2012. He is an ex-director of Adviser Alliance and an ex-council member of APFA. He also spent eight unhappy years working for an assortment of insurers and distributors and is the winner of 20 awards for advisory excellence. What achievement are you most proud of from your career in protection? It has to be introducing CI Expert to the adviser community. Up until then there wasn't any resource available for advisers to compare the...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

Stonebridge appoints national compliance manager

Stonebridge appoints national compliance manager

Joanna Purdy takes the role

Jaskeet Briah
clock 04 July 2025 • 1 min read
COVER Excellence Awards 2025: Final day to enter

COVER Excellence Awards 2025: Final day to enter

Deadline for entry, 4 July, 2025

COVER
clock 04 July 2025 • 2 min read
Professional Skills: Five mistakes killing your protection sales

Professional Skills: Five mistakes killing your protection sales

Outcomes not products

Ash Borland
clock 04 July 2025 • 4 min read