YuLife attracts investment from T. Rowe Price

Follows £95m Series C funding round

Hemma Visavadia
clock • 1 min read

Life insurtech YuLife has announced that T. Rowe Price Associates has joined as an investor after participating in the recent Series C funding round.

The investment and asset management giant joins other investors such as Dai-ichi Life, Creandum, LocalGlobe, Target Global, Latitude, Anthemis, OurCrowd, Notion, MMC and Eurazeo. Funding will be used to support the company as it expands into the US market. In July this year, YuLife raised a further $120m (£95m) to broaden its reach into global markets and upscale its product range to include other financial and insurance products. Sammy Rubin, chief executive and founder, YuLife, said: "We are thrilled to welcome the T. Rowe Price investors, who will support our continued developm...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Technology

Analytics key to changing health insurance

Analytics key to changing health insurance

How should the industry adapt?

Jessica Plewes and Lisa Balboa
clock 12 October 2026 • 4 min read
Partner Insight: Autonomous agentic AI - Are Insurers Ready for the Next 30 Years?

Partner Insight: Autonomous agentic AI - Are Insurers Ready for the Next 30 Years?

A practical look at how insurers move from AI as decision support to AI that autonomously executes outcomes across underwriting, claims, and customer engagement.

Sapiens
clock 29 September 2026 • 2 min read
Subcontext adds ChatGPT capability for protection

Subcontext adds ChatGPT capability for protection

Selling directly to potential customers

Jaskeet Briah
clock 23 September 2026 • 2 min read