Paradigm Protect launches PMI proposition

The proposition focuses on educating advisers about the PMI industry as well as introducing them to providers within the sector such as Axa Health, The Exeter, and Vitality, all of which feature on the platform. Mike Allison, head of protection at Paradigm, said: "The healthcare landscape has shifted significantly, particularly post-pandemic, and we have seen an increase in demand from Paradigm Protect member firms for support in this area." "That has undoubtedly come as a result of clients looking at their potential options for PMI, at what cover costs, what it entails, and what opti...